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soil for plants indoors
Skip itPrices mostly outside the sweet spot ($3.78–$16.60) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Great£958K£958K/yr · 798K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,769.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.19avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.78–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100