46
soft sitter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good917.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.73–£24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.52avg listing price — sweet spot $15–$100
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 75K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand