50
sofa cover
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Review moat
Good1,160.86avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.20–£25.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£291K£291K/yr · 3.8M searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale