32
snowflake cutter
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great343.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 41K searches
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.64–£7.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier