46
snow spray
Skip itPrices mostly outside the sweet spot ($4.18–$12.85) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good971.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 297K searches
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Growth
Bad-38.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.18–£12.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap