50
snack tray
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($40K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Great100.69avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Avg price
Okay£8.94avg listing price — sweet spot $15–$100
Price range
Bad£5.26–£16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£40K£40K/yr · 157K searches
Signals No Dominant Brand