smuggle your booze
Worth a lookShows demand growing +218.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+218.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great176.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.89–£19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£71K£71K/yr · 232K searches