62
smoker
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great416.82avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+53.2%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good£130.71avg listing price — sweet spot $15–$100
Market size
Okay£262K£262K/yr · 364K searches
Price range
Bad£11.31–£666.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price