59
smokeless fire pit
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great216.03avg incumbent reviews — the moat a new listing must climb
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Avg price
Good£101.74avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 118K searches
Price range
Bad£17.25–£416.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale