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smeg toaster
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,118.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good£147.32avg listing price — sweet spot $15–$100
Market size
Okay£250K£250K/yr · 137K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£20.46–£254.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price