49
small water bottle
Skip itPrices mostly outside the sweet spot ($1.39–$14.79) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£250K£250K/yr · 844K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,769.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
Price range
Bad£1.39–£14.79cheapest to priciest tracked listing — scored on the share inside $15–$100