35
small slow cooker
Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£16.56avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£12.43–£21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£329K£329K/yr · 273K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,392.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-45.4%90-day search growth — must beat 0% to launch