43
small single mattress
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Avg price
Great£64.90avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,403.62avg incumbent reviews — the moat a new listing must climb
Price range
Okay£8.22–£280.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 39K searches
Signals High Price