41
small sieve
Skip itPrices mostly outside the sweet spot ($2.08–$7.99) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good858.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£55K£55K/yr · 95K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.13avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£7.99cheapest to priciest tracked listing — scored on the share inside $15–$100