51
small shovel
Worth a lookShows low returns (0.3%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good624.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.60–£22.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 61K searches