55
small lawnmower
Worth a lookShows beatable incumbent ratings (4.1★), but weak search conversion (1.3%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£66.30avg listing price — sweet spot $15–$100
Growth
Great+79.6%90-day search growth — must beat 0% to launch
Price range
Great£28.56–£120.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,481.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 88K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price