65
small ironing boards
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£22.33avg listing price — sweet spot $15–$100
Price range
Great£9.57–£62.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,629avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£135K£135K/yr · 158K searches
Signals No Dominant Brand