50
small frying pan
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-19.2% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£217K£217K/yr · 287K searches
Review moat
Okay2,409.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.22–£21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.21avg listing price — sweet spot $15–$100
Growth
Bad-19.2%90-day search growth — must beat 0% to launch