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small double mattress protector
Worth a lookShows searches that convert (15.1% search→purchase), but prices mostly outside the sweet spot ($5.81–$15.30) keeps it on the watch list.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good£280K£280K/yr · 175K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.57avg listing price — sweet spot $15–$100
Review moat
Bad11,972.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.81–£15.30cheapest to priciest tracked listing — scored on the share inside $15–$100