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small cards
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.76–$9.69) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great160.18avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£97K£97K/yr · 275K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£9.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand