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small bowls
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-15.9% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great476.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.37avg listing price — sweet spot $15–$100
Price range
Okay£3.03–£19.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 320K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch