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small blender
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.44avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£7.48–£43.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 147K searches
Review moat
Bad6,260.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.8%90-day search growth — must beat 0% to launch