51
small bin
Worth a lookShows low returns (1.0%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,638.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.81–£21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 125K searches
Signals No Dominant Brand