38
slow cooker 10 litre
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£48.45avg listing price — sweet spot $15–$100
Price range
Great£23.03–£104.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,301avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£90K£90K/yr · 39K searches
Growth
Bad-52.3%90-day search growth — must beat 0% to launch