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slotted spoon
Skip itPrices mostly outside the sweet spot ($2.28–$10.80) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Great288.96avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.10avg listing price — sweet spot $15–$100
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 68K searches
Price range
Bad£2.28–£10.80cheapest to priciest tracked listing — scored on the share inside $15–$100