55
sketchbook
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($1.99–$13.93) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good£697K£697K/yr · 1.8M searches
Review moat
Okay1,902.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.06avg listing price — sweet spot $15–$100
Price range
Bad£1.99–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100