53
sink mat
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($3.37–$16.46) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good736.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£138K£138K/yr · 386K searches
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.37–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand