53
sink caddy
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but soft demand (-17.4% this quarter) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£350K£350K/yr · 1.4M searches
Review moat
Okay2,762.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.62–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand