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single mattress protector
Skip itPrices mostly outside the sweet spot ($5.18–$11.31) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Good£748K£748K/yr · 624K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Review moat
Bad27,398.53avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.18–£11.31cheapest to priciest tracked listing — scored on the share inside $15–$100