46
single fitted sheet
Skip itPrices mostly outside the sweet spot ($3.15–$10.77) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good£385K£385K/yr · 981K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Review moat
Bad42,930.52avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.15–£10.77cheapest to priciest tracked listing — scored on the share inside $15–$100