52
single feather duvet
Worth a lookShows low returns (0.7%), but soft demand (-40.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£24.34avg listing price — sweet spot $15–$100
Price range
Great£12.59–£50.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,114.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad£44K£44K/yr · 27K searches
Growth
Bad-40.6%90-day search growth — must beat 0% to launch