61
single duvet cover set
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.3M£1.3M/yr · 4.1M searches
Price range
Great£6.58–£51.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,330.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.7%90-day search growth — must beat 0% to launch