47
single duvet 7.5 tog
Skip itSoft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£9.02–£17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£92K£92K/yr · 66K searches
Review moat
Bad9,327.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand