64
single duvet 4.5 tog
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+175.2%90-day search growth — must beat 0% to launch
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.51avg listing price — sweet spot $15–$100
Market size
Okay£148K£148K/yr · 131K searches
Review moat
Bad9,109.79avg incumbent reviews — the moat a new listing must climb
Price range
Bad£6.75–£15.42cheapest to priciest tracked listing — scored on the share inside $15–$100