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single duvet 13.5 tog
Skip itSoft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.74avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£8.49–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 121K searches
Review moat
Bad7,242.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-66.5%90-day search growth — must beat 0% to launch