50
single duvet 10.5 tog
Worth a lookShows low returns (0.2%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.71–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£204K£204K/yr · 175K searches
Review moat
Bad13,057.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand