63
single airbed
Launch itA $2.3M/yr market growing +23.4% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible£2.3M£2.3M/yr · 1.2M searches
Avg price
Incredible£24.97avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£8.26–£50.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,138.39avg incumbent reviews — the moat a new listing must climb