38
silver table runner
Skip itPrices mostly outside the sweet spot ($2.06–$13.57) — this niche doesn't clear our bar today.
Review moat
Great252avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Market size
Bad£4K£4K/yr · 41K searches
Price range
Bad£2.06–£13.57cheapest to priciest tracked listing — scored on the share inside $15–$100