39
silver ribbon
Skip itPrices mostly outside the sweet spot ($1.29–$5.38) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good1,131.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.13avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 59K searches
Price range
Bad£1.29–£5.38cheapest to priciest tracked listing — scored on the share inside $15–$100