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silver placemats
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,341.21avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.91–£23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 51K searches
Signals No Dominant Brand