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silver clay
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£20.88avg listing price — sweet spot $15–$100
Review moat
Great317.64avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.93–£66.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£45K£45K/yr · 128K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Signals Quality Gap