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silver balloons
Skip itPrices mostly outside the sweet spot ($2.94–$8.20) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Review moat
Good1,454.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.36avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 60K searches
Price range
Bad£2.94–£8.20cheapest to priciest tracked listing — scored on the share inside $15–$100