58
silly string
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible42.69avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+128.3%90-day search growth — must beat 0% to launch
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 97K searches
Price range
Bad£3.36–£15.98cheapest to priciest tracked listing — scored on the share inside $15–$100