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silk pillowcase
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Good£674K£674K/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Price range
Okay£4.79–£21.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad18,974.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.7%90-day search growth — must beat 0% to launch