50
silicone moulds
Worth a lookShows low returns (0.8%), but soft demand (-24.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£191K£191K/yr · 1.1M searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,974.62avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Price range
Bad£2.88–£17.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand