47
silicone mat
Skip itPrices mostly outside the sweet spot ($3.83–$14.45) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,066.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.22avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 263K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.83–£14.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand