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silicone freezer moulds
Worth a lookShows low returns (0.6%), but soft demand (-29.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good665.63avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.59–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£132K£132K/yr · 258K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.7%90-day search growth — must beat 0% to launch