50
silicone draining mat around tap
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-31.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great224.82avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.51–£68.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad£56K£56K/yr · 245K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch