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silicone baking mat
Skip itPrices mostly outside the sweet spot ($3.99–$10.71) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£132K£132K/yr · 284K searches
Review moat
Bad12,060.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.99–£10.71cheapest to priciest tracked listing — scored on the share inside $15–$100