46
silent night pillows 2 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.75avg listing price — sweet spot $15–$100
Price range
Good£9.79–£27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£155K£155K/yr · 157K searches
Review moat
Bad13,113.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand